:root {
  --ink: #171414;
  --paper: #f4f0e8;
  --muted: #706a63;
  --rule: #d8d0c4;
  --accent: #d95f4a;
  --dark: #24201f;
  --white: #fffdf8;
  --sans: "IBM Plex Sans JP", "Hiragino Kaku Gothic ProN", "Yu Gothic", sans-serif;
  --serif: "Newsreader", "Hiragino Mincho ProN", "Yu Mincho", serif;
  --mono: "IBM Plex Mono", "SFMono-Regular", monospace;
  --pad: clamp(20px, 5vw, 84px);
  --max: 1280px;
  --ease: cubic-bezier(.2,.75,.25,1);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; background: var(--paper); }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: var(--sans); line-height: 1.7; }
a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }
:focus-visible { outline: 2px solid var(--accent); outline-offset: 5px; }

.skip { position: fixed; top: 10px; left: 10px; z-index: 10; padding: 8px 12px; background: var(--accent); color: var(--white); transform: translateY(-140%); transition: transform .2s; }
.skip:focus { transform: translateY(0); }
.site-header { position: sticky; top: 0; z-index: 5; display: flex; align-items: center; justify-content: space-between; gap: 24px; padding: 18px var(--pad); background: color-mix(in srgb, var(--paper) 92%, transparent); border-bottom: 1px solid color-mix(in srgb, var(--rule) 76%, transparent); backdrop-filter: blur(14px); }
.brand-lockup { display: flex; align-items: baseline; gap: 12px; line-height: 1; }
.brand-lockup strong { font-size: .9rem; letter-spacing: .08em; }
.brand-lockup span { color: var(--muted); font: .62rem var(--mono); letter-spacing: .14em; text-transform: uppercase; }
.nav { display: flex; align-items: center; gap: clamp(16px, 3vw, 38px); font-size: .82rem; }
.nav a { color: var(--muted); transition: color .2s; }
.nav a:hover { color: var(--ink); }
.nav .nav-cta { padding: 9px 16px; background: var(--ink); color: var(--paper); border-radius: 999px; }

.hero { min-height: min(760px, calc(100svh - 70px)); display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(320px, .95fr); gap: clamp(32px, 4vw, 64px); align-items: end; max-width: var(--max); margin: 0 auto; padding: clamp(60px, 8vw, 112px) var(--pad) clamp(48px, 7vw, 92px); }
.hero-copy { max-width: 620px; }
.eyebrow, .kicker { color: var(--accent); font: .64rem var(--mono); letter-spacing: .16em; text-transform: uppercase; }
h1, h2, h3, p { margin: 0; }
.hero h1 { margin-top: 24px; font: 400 clamp(3.2rem, 4.6vw, 3.75rem)/.96 var(--serif); letter-spacing: -.05em; }
.hero h1 em { color: var(--accent); font-style: italic; white-space: nowrap; }
/* BudouX mis-segments 私たちが as 私た|ちが; keep the phrase intact. */
.hero h1 .phrase { white-space: nowrap; }
.hero-lead { max-width: 44ch; margin-top: 32px; color: var(--muted); font-size: clamp(1rem, 1.5vw, 1.24rem); line-height: 1.9; }
.hero-value { max-width: 44ch; margin-top: 18px; color: var(--ink); font-size: .86rem; }
.hero-value strong { color: var(--accent); font-weight: 600; }
.hero-credential { max-width: 42ch; margin-top: 20px; padding-left: 16px; border-left: 2px solid var(--accent); color: var(--ink); font-size: clamp(.94rem, 1.1vw, 1.04rem); line-height: 1.85; }
.copy-break { display: block; }
.single-line { white-space: nowrap; }
html[lang="ja"] .single-line { white-space: nowrap; text-wrap: nowrap; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 38px; }
.button { display: inline-flex; align-items: center; gap: 16px; padding: 13px 18px; border: 1px solid var(--ink); font-size: .82rem; transition: background .2s, color .2s, transform .2s; }
.button:hover { background: var(--ink); color: var(--paper); transform: translateY(-2px); }
.button.secondary { border-color: var(--rule); color: var(--muted); }
.hero-art { position: relative; min-height: 460px; overflow: hidden; background: var(--dark); }
.hero-art img { width: 100%; height: 100%; min-height: 460px; object-fit: cover; filter: saturate(.82) contrast(1.04); }
.hero-art::after { position: absolute; inset: 0; background: linear-gradient(145deg, rgba(17,12,10,.08), rgba(17,12,10,.42)); content: ""; }
.hero-stamp { position: absolute; z-index: 1; right: 20px; bottom: 20px; padding: 12px 14px; border: 1px solid rgba(255,253,248,.38); color: var(--white); font: .62rem/1.6 var(--mono); letter-spacing: .1em; text-transform: uppercase; }
.hero-note { position: absolute; z-index: 1; top: 20px; left: 20px; color: rgba(255,253,248,.8); font: .62rem var(--mono); letter-spacing: .1em; }

.ticker { overflow: hidden; border-top: 1px solid var(--rule); border-bottom: 1px solid var(--rule); white-space: nowrap; }
.ticker-inner { display: flex; width: max-content; gap: 44px; padding: 13px 0; color: var(--muted); font: .64rem var(--mono); letter-spacing: .13em; animation: ticker 32s linear infinite; }
.ticker-inner b { color: var(--accent); font-weight: 500; }
@keyframes ticker { to { transform: translateX(-50%); } }

.section { max-width: var(--max); margin: 0 auto; padding: clamp(60px, 8vw, 112px) var(--pad); }
.section-head { display: grid; grid-template-columns: minmax(200px, .35fr) minmax(0, 1fr); gap: 32px; padding-bottom: 28px; border-bottom: 1px solid var(--rule); }
.section-head h2 { max-width: 18ch; font: 400 clamp(2.4rem, 5vw, 5.4rem)/.98 var(--serif); letter-spacing: -.045em; }
.section-head p { max-width: 45ch; margin-top: 7px; color: var(--muted); font-size: 1rem; }
.section-head p strong { color: var(--ink); font-weight: 500; }

.problem-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; margin-top: 36px; border-left: 1px solid var(--rule); }
.problem { min-height: 156px; padding: 22px; border-right: 1px solid var(--rule); border-bottom: 1px solid var(--rule); }
.problem:nth-child(-n+3) { border-top: 1px solid var(--rule); }
.problem .num { display: block; margin-bottom: 28px; color: var(--accent); font: .66rem var(--mono); }
.problem h3 { font-size: 1rem; font-weight: 600; }
.problem p { margin-top: 12px; color: var(--muted); font-size: .86rem; }

.outcome-band { background: #e9e0d6; color: var(--ink); }
.outcome-inner { max-width: var(--max); margin: 0 auto; padding: clamp(58px, 8vw, 108px) var(--pad); }
.outcome-head { display: grid; grid-template-columns: minmax(200px, .35fr) minmax(0, 1fr); gap: 32px; padding-bottom: 28px; border-bottom: 1px solid var(--rule); }
.outcome-head h2 { max-width: 18ch; font: 400 clamp(2.5rem, 5vw, 5.4rem)/.98 var(--serif); letter-spacing: -.045em; }
.outcome-head p { max-width: 47ch; margin-top: 10px; color: var(--muted); font-size: 1rem; }
.outcome-head p strong { color: var(--ink); font-weight: 500; }
.outcome-grid { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 38px; border-left: 1px solid var(--rule); }
.outcome { min-height: 206px; padding: 24px; border-right: 1px solid var(--rule); border-bottom: 1px solid var(--rule); }
.outcome-no { display: block; color: var(--accent); font: .64rem var(--mono); letter-spacing: .12em; }
.outcome h3 { margin-top: 54px; font: 400 clamp(1.65rem, 2.6vw, 2.5rem)/1.05 var(--serif); letter-spacing: -.035em; }
.outcome p { margin-top: 16px; color: var(--muted); font-size: .84rem; }

.value-band { background: var(--dark); color: var(--paper); }
.value-inner { max-width: var(--max); margin: 0 auto; padding: clamp(58px, 8vw, 108px) var(--pad); }
.value-head { display: grid; grid-template-columns: minmax(200px, .35fr) minmax(0, 1fr); gap: 32px; padding-bottom: 28px; border-bottom: 1px solid rgba(244,240,232,.24); }
.value-head h2 { max-width: 18ch; font: 400 clamp(2.5rem, 5vw, 5.4rem)/.98 var(--serif); letter-spacing: -.045em; }
.value-head p { max-width: 47ch; margin-top: 10px; color: rgba(244,240,232,.68); font-size: 1rem; }
.value-head p strong { color: #f6a08e; font-weight: 500; }
.value-grid { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 38px; border-left: 1px solid rgba(244,240,232,.24); }
.value-card { min-height: 204px; padding: 24px; border-right: 1px solid rgba(244,240,232,.24); border-bottom: 1px solid rgba(244,240,232,.24); }
.value-card .value-no { display: block; color: #f6a08e; font: .64rem var(--mono); letter-spacing: .12em; }
.value-card h3 { margin-top: 52px; font: 400 clamp(1.65rem, 2.6vw, 2.5rem)/1.05 var(--serif); letter-spacing: -.035em; }
.value-card p { margin-top: 16px; color: rgba(244,240,232,.68); font-size: .84rem; }

.services { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; margin-top: 42px; }
.service { display: flex; min-height: 260px; flex-direction: column; padding: 26px; background: var(--dark); color: var(--paper); }
.service:nth-child(2) { background: #332825; }
.service:nth-child(3) { background: #45302b; }
.service .service-no { color: #f6a08e; font: .64rem var(--mono); letter-spacing: .14em; }
.service h3 { margin-top: 52px; font: 400 clamp(1.75rem, 3vw, 2.8rem)/1.05 var(--serif); }
.service p { max-width: 29ch; margin-top: auto; color: rgba(244,240,232,.7); font-size: .86rem; }
.service .service-link { margin-top: 22px; color: #f6a08e; font-size: .78rem; }

.feature { display: grid; grid-template-columns: 1.1fr .9fr; gap: clamp(28px, 7vw, 96px); align-items: center; margin-top: 50px; }
.feature-image { min-height: 420px; overflow: hidden; background: var(--dark); }
.feature-image img { width: 100%; height: 100%; min-height: 420px; object-fit: cover; }
.feature-copy h3 { max-width: 9ch; font: 400 clamp(3rem, 7vw, 7rem)/.9 var(--serif); letter-spacing: -.06em; }
.feature-copy h3.single-line { max-width: none; font: 400 clamp(2rem, 3.4vw, 3rem)/.98 var(--serif); letter-spacing: -.045em; }
.feature-copy h3 em { color: var(--accent); font-style: italic; }
.feature-copy p { max-width: 38ch; margin-top: 28px; color: var(--muted); }
.deliverables { display: grid; grid-template-columns: repeat(2, 1fr); gap: 0 24px; margin-top: 34px; border-top: 1px solid var(--rule); }
.deliverable { padding: 14px 0; border-bottom: 1px solid var(--rule); font-size: .84rem; }
.deliverable::before { margin-right: 8px; color: var(--accent); content: "↗"; }

.difference-grid { display: grid; grid-template-columns: repeat(2, 1fr); margin-top: 42px; border-top: 1px solid var(--ink); border-left: 1px solid var(--rule); }
.difference { min-height: 190px; padding: 26px; border-right: 1px solid var(--rule); border-bottom: 1px solid var(--rule); }
.difference .difference-no { display: block; color: var(--accent); font: .64rem var(--mono); letter-spacing: .12em; }
.difference h3 { margin-top: 42px; font: 400 clamp(1.55rem, 2.5vw, 2.35rem)/1.08 var(--serif); letter-spacing: -.035em; }
.difference p { max-width: 36ch; margin-top: 14px; color: var(--muted); font-size: .84rem; }
.difference-note { max-width: 58ch; margin-top: 24px; color: var(--muted); font-size: .84rem; }
.proof-strip { display: grid; grid-template-columns: minmax(180px, .7fr) 1.3fr; gap: 26px; margin-top: 42px; padding-top: 24px; border-top: 1px solid var(--ink); }
.proof-strip > span { color: var(--accent); font: .64rem var(--mono); letter-spacing: .12em; text-transform: uppercase; }
.proof-facts { display: grid; grid-template-columns: repeat(2, 1fr); gap: 0; border-left: 1px solid var(--rule); }
.proof-fact { padding: 0 18px; border-right: 1px solid var(--rule); }
.proof-fact strong { display: block; font: 400 clamp(1.55rem, 2.6vw, 2.8rem) var(--serif); }
.proof-fact span { display: block; margin-top: 8px; color: var(--muted); font-size: .78rem; }

.entry-plan { margin-top: 42px; padding: 28px 30px; border: 1px solid var(--accent); background: rgba(217,95,74,.06); }
.entry-plan-label { display: block; color: var(--accent); font: .66rem var(--mono); letter-spacing: .14em; text-transform: uppercase; }
.entry-plan h3 { margin-top: 14px; font-size: clamp(1.08rem, 1.6vw, 1.3rem); font-weight: 600; line-height: 1.5; }
.entry-plan p { max-width: 52ch; margin-top: 10px; color: var(--muted); font-size: .88rem; }
.entry-plan p.entry-plan-terms { max-width: none; margin-top: 20px; padding-top: 16px; border-top: 1px solid rgba(217,95,74,.32); color: var(--ink); font: .82rem var(--mono); }
.entry-plan-terms b { color: var(--accent); font-weight: 500; }
.entry-plan + .process { margin-top: 30px; }
.process { margin-top: 42px; border-top: 1px solid var(--ink); }
.process-row { display: grid; grid-template-columns: 80px 190px 1fr; gap: 22px; padding: 18px 0; border-bottom: 1px solid var(--rule); }
.process-no { color: var(--accent); font: .68rem var(--mono); }
.process-row h3 { font-size: .98rem; font-weight: 600; }
.process-row p { max-width: 50ch; color: var(--muted); font-size: .88rem; }

.demo-study { margin-top: 30px; padding-top: 26px; border-top: 1px solid var(--ink); }
.demo-intro { display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(300px, .95fr); gap: clamp(30px, 7vw, 100px); align-items: end; }
.demo-index { display: block; color: var(--accent); font: .66rem var(--mono); letter-spacing: .14em; text-transform: uppercase; }
.demo-intro h3 { max-width: 11ch; margin-top: 18px; font: 400 clamp(2.8rem, 5.6vw, 6.2rem)/.88 var(--serif); letter-spacing: -.06em; }
.demo-copy { max-width: 48ch; }
.demo-note { margin-top: 18px; color: var(--muted); font-size: .8rem; line-height: 1.8; }
.demo-copy > p { color: var(--muted); }
.demo-tags { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 26px; }
.demo-tags span { padding: 6px 9px; border: 1px solid var(--rule); color: var(--muted); font: .62rem var(--mono); letter-spacing: .06em; }
.case-cover { position: relative; aspect-ratio: 16 / 7; margin: 28px 0 0; overflow: hidden; background: var(--dark); }
.case-cover img { width: 100%; height: 100%; object-fit: cover; }
.case-cover::after { position: absolute; inset: 0; background: linear-gradient(180deg, rgba(17,12,10,.02), rgba(17,12,10,.52)); pointer-events: none; content: ""; }
.case-cover figcaption { position: absolute; z-index: 1; right: 18px; bottom: 16px; left: 18px; display: flex; justify-content: space-between; gap: 18px; color: var(--white); font: .62rem var(--mono); letter-spacing: .08em; text-transform: uppercase; }
.demo-film { position: relative; aspect-ratio: 16 / 9; margin-top: 28px; overflow: hidden; background: var(--dark); }
.demo-film video { width: 100%; height: 100%; object-fit: cover; }
.demo-film::after { position: absolute; inset: 0; z-index: 1; background: linear-gradient(180deg, rgba(17,12,10,.03), rgba(17,12,10,.5)); pointer-events: none; content: ""; transition: opacity .25s; }
.demo-film.is-playing::after { opacity: 0; }
.film-play { position: absolute; inset: 0; z-index: 2; display: grid; place-content: center; border: 0; background: transparent; color: var(--white); cursor: pointer; transition: opacity .2s; }
.film-play span { display: grid; width: 86px; height: 86px; place-content: center; border: 1px solid rgba(255,255,255,.7); border-radius: 50%; background: rgba(23,20,20,.18); font: .72rem var(--mono); letter-spacing: .12em; backdrop-filter: blur(6px); }
.demo-film.is-playing .film-play { opacity: 0; pointer-events: none; }
.film-meta { position: absolute; z-index: 3; right: 18px; bottom: 16px; left: 18px; display: flex; justify-content: space-between; color: var(--white); font: .62rem var(--mono); letter-spacing: .1em; pointer-events: none; text-transform: uppercase; }
.demo-film.is-playing .film-meta { opacity: 0; }

.demo-thesis { display: grid; grid-template-columns: minmax(0, .8fr) minmax(280px, 1.2fr); gap: clamp(28px, 7vw, 100px); align-items: end; padding: clamp(42px, 6vw, 78px) 0; }
.demo-thesis h4 { margin: 14px 0 0; font: 400 clamp(2.8rem, 6vw, 6rem)/.9 var(--serif); letter-spacing: -.055em; }
.demo-thesis h4 em { color: var(--accent); font-style: italic; }
.demo-thesis p { max-width: 48ch; color: var(--muted); }
.demo-visuals { display: grid; grid-template-columns: repeat(12, 1fr); gap: 12px; }
.demo-visuals figure { position: relative; min-height: 380px; margin: 0; overflow: hidden; background: var(--dark); }
.demo-visuals .lineup { grid-column: 1 / -1; min-height: 280px; background: #fff; }
.demo-visuals .wall { grid-column: span 7; }
.demo-visuals .cone { grid-column: span 5; }
.demo-visuals .storefront { grid-column: 1 / -1; min-height: 560px; }
.demo-visuals img { width: 100%; height: 100%; object-fit: cover; transition: transform .5s var(--ease); }
.demo-visuals .lineup img { object-fit: contain; }
.demo-visuals figure:hover img { transform: scale(1.02); }
.demo-visuals figcaption { position: absolute; z-index: 1; right: 14px; bottom: 14px; left: 14px; color: var(--white); font: .64rem var(--mono); letter-spacing: .08em; text-shadow: 0 1px 10px rgba(0,0,0,.45); }
.demo-visuals .lineup figcaption { color: var(--ink); text-shadow: none; }
.demo-visuals figure:not(.lineup)::after { position: absolute; right: 0; bottom: 0; left: 0; height: 42%; background: linear-gradient(180deg, rgba(17,12,10,0), rgba(17,12,10,.5)); pointer-events: none; content: ""; }
.demo-study { scroll-margin-top: 120px; }
.work-teasers { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; margin-top: 28px; }
.work-teaser { display: grid; align-content: start; gap: 8px; color: inherit; text-decoration: none; }
.work-teaser img { width: 100%; height: auto; aspect-ratio: 16 / 10; object-fit: cover; background: var(--dark); }
.work-teaser-index { color: var(--accent); font: .62rem var(--mono); letter-spacing: .08em; }
.work-teaser strong { font-size: 1.05rem; letter-spacing: .02em; }
.work-teaser-line { color: var(--muted); font-size: .88rem; }
.work-more { margin-top: 32px; }

.social-section { background: var(--dark); color: var(--paper); }
.social-inner { max-width: var(--max); margin: 0 auto; padding: clamp(60px, 8vw, 112px) var(--pad); }
.social-head { display: grid; grid-template-columns: minmax(200px, .35fr) minmax(0, 1fr); gap: 32px; padding-bottom: 28px; border-bottom: 1px solid rgba(244,240,232,.24); }
.social-head h2 { max-width: 18ch; margin: 0; font: 400 clamp(2.4rem, 5vw, 5.4rem)/.98 var(--serif); letter-spacing: -.045em; }
.social-head p { max-width: 48ch; margin-top: 12px; color: rgba(244,240,232,.64); }
.social-layout { display: grid; grid-template-columns: minmax(0, 1.08fr) minmax(300px, .92fr); gap: clamp(34px, 7vw, 100px); align-items: start; margin-top: 46px; }
.social-feed { margin: 0; }
.social-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 4px; padding: 4px; background: var(--paper); }
.social-tile { aspect-ratio: 3 / 4; overflow: hidden; background: #171414; }
.social-tile img { width: 100%; height: 100%; object-fit: cover; transition: transform .45s var(--ease); }
.social-tile.crop-storefront img { object-position: 42% center; }
.social-tile.crop-wall img { object-position: 70% center; }
.social-tile.crop-film img { object-position: center; }
.social-tile.crop-macro img { object-position: 52% center; }
.social-tile:hover img { transform: scale(1.035); }
.social-feed figcaption { display: flex; justify-content: space-between; gap: 20px; margin-top: 12px; color: rgba(244,240,232,.58); font: .6rem var(--mono); letter-spacing: .08em; text-transform: uppercase; }
.social-copy > p { max-width: 42ch; color: rgba(244,240,232,.68); }
.social-cycle { margin-top: 38px; border-top: 1px solid rgba(244,240,232,.24); }
.social-step { display: grid; grid-template-columns: 82px 1fr; gap: 18px; padding: 19px 0; border-bottom: 1px solid rgba(244,240,232,.24); }
.social-step b { color: #f6a08e; font: .64rem var(--mono); letter-spacing: .1em; text-transform: uppercase; }
.social-step h3 { font-size: .9rem; font-weight: 600; }
.social-step p { margin-top: 5px; color: rgba(244,240,232,.58); font-size: .76rem; }

.dark-band { background: var(--dark); color: var(--paper); }
.dark-band .section { padding-top: clamp(56px, 7vw, 96px); padding-bottom: clamp(56px, 7vw, 96px); }
.dark-band .section-head { border-color: rgba(244,240,232,.24); }
.dark-band .section-head p { color: rgba(244,240,232,.64); }
.dark-band .section-head p strong { color: var(--paper); }
.metrics { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; margin-top: 38px; border-left: 1px solid rgba(244,240,232,.24); }
.metric { padding: 24px; border-right: 1px solid rgba(244,240,232,.24); border-bottom: 1px solid rgba(244,240,232,.24); }
.metric b { display: block; color: #f6a08e; font: 400 clamp(2rem, 4vw, 4rem) var(--serif); }
.metric span { display: block; margin-top: 10px; color: rgba(244,240,232,.68); font-size: .84rem; }
.result-note { margin-top: 32px; color: rgba(244,240,232,.65); font-size: .8rem; }

.faq { display: grid; grid-template-columns: repeat(2, 1fr); gap: 12px; margin-top: 42px; }
details { padding: 18px 0; border-top: 1px solid var(--rule); }
details:last-child { border-bottom: 1px solid var(--rule); }
summary { cursor: pointer; font-size: .9rem; font-weight: 600; list-style: none; }
summary::-webkit-details-marker { display: none; }
summary::after { float: right; color: var(--accent); content: "+"; font: 1.1rem var(--mono); }
details[open] summary::after { content: "−"; }
details p { padding: 14px 28px 0 0; color: var(--muted); font-size: .84rem; }

.demo-summary { display: flex; gap: 12px; margin-top: 22px; padding-top: 16px; border-top: 1px solid var(--rule); color: var(--ink); font-size: .84rem; line-height: 1.65; }
.demo-summary span { flex: 0 0 auto; color: var(--accent); font: .62rem var(--mono); letter-spacing: .12em; text-transform: uppercase; }
details.case-details { margin-top: 18px; padding: 0; border-top: 1px solid var(--rule); }
details.case-details:last-child { border-bottom: 0; }
.case-details > summary { display: flex; align-items: center; justify-content: space-between; gap: 24px; min-height: 64px; padding: 16px 0; }
.case-details > summary::after { float: none; flex: 0 0 auto; margin-left: auto; color: var(--accent); content: "+"; font: 1.1rem var(--mono); }
.case-details[open] > summary::after { content: "−"; }
.case-summary-copy { min-width: 0; }
.case-summary-kicker { display: block; color: var(--accent); font: .62rem var(--mono); letter-spacing: .12em; text-transform: uppercase; }
.case-summary-title { display: block; margin-top: 4px; font-size: .95rem; font-weight: 600; }
.case-summary-action { display: flex; align-items: center; flex: 0 0 auto; color: var(--muted); font: .62rem var(--mono); letter-spacing: .08em; text-transform: uppercase; }
.case-summary-close { display: none; }
.case-details[open] .case-summary-open { display: none; }
.case-details[open] .case-summary-close { display: inline; }
.case-details-body { padding-bottom: 16px; }
.case-details-body p { padding: 0; font-size: inherit; }
.case-details-body .demo-film { margin-top: 28px; }

.trust-bar { background: #e9e0d6; }
.trust-inner { display: grid; grid-template-columns: repeat(3, 1fr); max-width: var(--max); margin: 0 auto; padding: 0 var(--pad); border-left: 1px solid var(--rule); }
.trust-item { min-height: 112px; padding: 22px 24px; border-right: 1px solid var(--rule); border-top: 1px solid var(--rule); border-bottom: 1px solid var(--rule); }
.trust-item span { display: block; color: var(--accent); font: .64rem var(--mono); letter-spacing: .1em; text-transform: uppercase; }
.trust-item strong { display: block; margin-top: 12px; font-size: .84rem; font-weight: 600; }

.contact { background: var(--accent); color: var(--ink); }
.contact-inner { display: grid; grid-template-columns: 1fr auto; gap: 30px; align-items: end; max-width: var(--max); margin: 0 auto; padding: clamp(64px, 9vw, 118px) var(--pad); }
.contact h2 { max-width: 9ch; font: 400 clamp(3rem, 7vw, 7rem)/.87 var(--serif); letter-spacing: -.06em; }
.contact h2.single-line { max-width: none; font-size: clamp(1.8rem, 5vw, 5rem); line-height: .95; }
.contact p { max-width: 32ch; margin-bottom: 8px; font-size: .95rem; }
.contact .button { border-color: var(--ink); }
.contact .button:hover { background: var(--ink); color: var(--paper); }
footer { display: flex; justify-content: space-between; gap: 20px; padding: 18px var(--pad); background: var(--ink); color: rgba(244,240,232,.66); font: .62rem var(--mono); letter-spacing: .08em; }
.footer-nav { display: flex; flex-wrap: wrap; gap: 18px; }
.footer-nav a { color: inherit; }
.footer-nav a:hover { color: var(--paper); }
.prose { max-width: 68ch; margin-top: 48px; }
.prose h2 { margin: 40px 0 12px; font-size: 1.05rem; }
.prose p, .prose li { color: var(--muted); line-height: 1.9; }
.prose ul { padding-left: 1.2em; }
.prose a { color: var(--ink); text-decoration: underline; text-underline-offset: 3px; }
.company-table { max-width: 68ch; margin: 32px 0 0; border-top: 1px solid var(--rule); }
.company-table div { display: grid; grid-template-columns: 9em 1fr; gap: 20px; padding: 16px 0; border-bottom: 1px solid var(--rule); }
.company-table dt { color: var(--muted); font: .78rem var(--mono); letter-spacing: .06em; }
.company-table dd { margin: 0; }

.reveal { opacity: 0; transform: translateY(16px); transition: opacity .7s var(--ease), transform .7s var(--ease); }
.reveal.is-visible { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { scroll-behavior: auto !important; animation: none !important; transition: none !important; }
  .reveal { opacity: 1; transform: none; }
}
@media (max-width: 820px) {
  .nav { gap: 14px; font-size: .76rem; }
  .site-header { flex-wrap: wrap; row-gap: 12px; }
  .nav { width: 100%; justify-content: space-between; }
  .work-teasers { grid-template-columns: 1fr; }
  .hero { min-height: auto; grid-template-columns: 1fr; padding-top: 74px; }
  .hero-art, .hero-art img { min-height: 350px; }
  .section-head, .feature { grid-template-columns: 1fr; }
  .section-head h2, .social-head h2 { max-width: none; }
  .outcome-head { grid-template-columns: 1fr; }
  .outcome-head h2 { max-width: none; }
  .outcome-grid { grid-template-columns: repeat(2, 1fr); }
  .value-head { grid-template-columns: 1fr; }
  .value-head h2 { max-width: none; }
  .value-grid { grid-template-columns: 1fr; }
  .difference-grid { grid-template-columns: 1fr; }
  .proof-strip { grid-template-columns: 1fr; }
  .proof-facts { grid-template-columns: 1fr; }
  .proof-fact { padding: 16px 18px; border-bottom: 1px solid var(--rule); }
  .trust-inner { grid-template-columns: 1fr; }
  .feature-image, .feature-image img { min-height: 340px; }
  .services, .metrics { grid-template-columns: 1fr; }
  .service { min-height: 260px; }
  .problem-grid { grid-template-columns: repeat(2, 1fr); }
  .problem:nth-child(-n+3) { border-top: 1px solid var(--rule); }
  .process-row { grid-template-columns: 58px 1fr; gap: 12px; }
  .process-row p { grid-column: 2; }
  .demo-intro, .demo-thesis { grid-template-columns: 1fr; }
  .demo-visuals .wall, .demo-visuals .cone { grid-column: span 6; }
  .demo-visuals .storefront { min-height: 420px; }
  .social-head, .social-layout { grid-template-columns: 1fr; }
  .faq { grid-template-columns: 1fr; }
  .contact-inner { grid-template-columns: 1fr; }
}
@media (max-width: 520px) {
  .brand-lockup span { display: none; }
  .hero h1 { margin-top: 16px; font-size: clamp(2.6rem, 12.2vw, 3.6rem); }
  .hero-lead { margin-top: 16px; }
  .hero-value { margin-top: 12px; }
  .hero-credential { margin-top: 12px; padding-left: 13px; }
  .problem-grid { grid-template-columns: 1fr; }
  .problem { min-height: auto; }
  .problem:nth-child(2), .problem:nth-child(3) { border-top: 0; }
  .outcome-grid { grid-template-columns: 1fr; }
  .outcome { min-height: auto; }
  .outcome h3 { margin-top: 28px; }
  .value-card { min-height: auto; }
  .value-card h3 { margin-top: 28px; }
  .difference { min-height: auto; }
  .difference h3 { margin-top: 28px; }
  .deliverables { grid-template-columns: 1fr; }
  .contact h2.single-line { font-size: clamp(1.65rem, 8.3vw, 2.5rem); letter-spacing: -.07em; }
  .film-play span { width: 68px; height: 68px; }
  .film-meta { font-size: .54rem; }
  .case-cover { aspect-ratio: 4 / 3; }
  .case-cover figcaption { right: 12px; bottom: 12px; left: 12px; font-size: .54rem; }
  .case-details > summary { align-items: flex-start; gap: 12px; }
  .case-summary-action { padding-top: 2px; }
  .demo-visuals figure:nth-child(n) { grid-column: 1 / -1; min-height: 300px; }
  .demo-visuals .lineup { min-height: 200px; }
  .demo-visuals .cone { min-height: 430px; }
  .demo-visuals .storefront { min-height: 320px; }
  footer { flex-direction: column; }
}

/* Shop */
.product-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; margin-top: 28px; }
.product-card { display: grid; gap: 8px; color: inherit; text-decoration: none; }
.product-card-media { position: relative; display: block; background: #fff; }
.product-card-media img { display: block; width: 100%; height: auto; aspect-ratio: 1 / 1; object-fit: cover; }
.product-card strong { font-size: 1rem; }
.product-card-price { color: var(--muted); font: .82rem var(--mono); }
.mockup-badge { position: absolute; top: 10px; left: 10px; z-index: 1; padding: 4px 8px; background: rgba(23,20,20,.72); color: var(--paper); font: .62rem var(--mono); letter-spacing: .08em; }
.product-back { margin: 0 0 20px; font: .78rem var(--mono); }
.product-back a { color: var(--muted); }
.product-layout { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr); gap: clamp(24px, 5vw, 64px); align-items: start; }
.product-gallery { display: grid; gap: 12px; }
.product-image { position: relative; margin: 0; background: #fff; }
.product-image img { display: block; width: 100%; height: auto; }
.product-info h1 { margin: 0; font-size: clamp(1.6rem, 3vw, 2.4rem); line-height: 1.2; }
.product-price { margin: 14px 0 0; font: 500 1.4rem var(--mono); }
.product-price small { margin-left: 6px; color: var(--muted); font-size: .72rem; }
.product-summary { color: var(--muted); line-height: 1.9; }
.product-buy { margin: 24px 0; }
.buy-button { display: inline-flex; justify-content: center; min-width: 220px; padding: 14px 22px; background: var(--ink); color: var(--paper); font-size: .9rem; text-decoration: none; }
.buy-button.is-disabled { background: var(--rule); color: var(--muted); cursor: not-allowed; }
.ship-date { margin: 0 0 10px; font: .78rem var(--mono); }
.product-details, .product-notes { margin: 0 0 18px; padding: 16px 0 0 1.1em; border-top: 1px solid var(--rule); color: var(--muted); font-size: .86rem; line-height: 1.9; }
@media (max-width: 820px) {
  .product-grid, .product-layout { grid-template-columns: 1fr; }
}
.size-table { width: 100%; margin: 0 0 18px; border-collapse: collapse; font-size: .84rem; }
.size-table caption { padding: 16px 0 8px; border-top: 1px solid var(--rule); color: var(--muted); text-align: left; }
.size-table th, .size-table td { padding: 8px 6px; border-bottom: 1px solid var(--rule); text-align: center; }
.size-table thead th { color: var(--muted); font-weight: 500; }
.checkout-note { margin: 10px 0 0; color: var(--muted); font-size: .78rem; }
.legal-table { width: 100%; max-width: 860px; margin-top: 32px; border-collapse: collapse; border-top: 1px solid var(--rule); font-size: .9rem; }
.legal-table th, .legal-table td { padding: 16px 12px 16px 0; border-bottom: 1px solid var(--rule); vertical-align: top; text-align: left; line-height: 1.8; }
.legal-table th { width: 12em; color: var(--muted); font-weight: 500; }
.product-notes a { color: var(--ink); text-decoration: underline; text-underline-offset: 3px; }
@media (max-width: 640px) { .legal-table th, .legal-table td { display: block; width: auto; padding: 10px 0; } .legal-table th { padding-bottom: 0; border-bottom: 0; } }